#EarthWarriors: Earth Day Campaign By Josh In Partnership With Earthday.org And Mash Project Foundation

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Commemorating Earth Day 2023 on the theme of "Invest in Our Planet", India's leading short-form video app Josh has partnered with Earth Day Network India and MASH Project Foundation to launch the #EarthWarriors campaign, nudging users to share their sustainable and climate-positive actions for a healthier planet.

'No Earth Means No Life!' - This single reason is enough for us to go 'Go Clean and Save Green'. Planet Earth doesn't really have a birthday but Earth Day is all about celebrating the anniversary of the moment environmentalism became a social and mass movement.

We, as citizens, have the power and duty to make our voices heard; what we do and how we do it has a massive ripple effect on our ecosystems. Enabling and empowering more & more Indian citizens from tier two and beyond, Josh along with partners EARTHDAY.ORG & MASH Project Foundation is leveraging interactive filters through the #EarthWarriors campaign to encourage participation & behaviour change toward climate-positive actions because the only way through this is to scale up climate change solutions by having grassroots engagement.

In line with Earth Day 2023's core areas, the campaign focuses on action toward sustainable fashion, green energy, and eliminating plastic usage. You can participate in the Earth Warriors Challenge till 27th April 2023, on this link here:

http://bit.ly/JoshChallenge_EarthWarriors

Talking on these lines, President of EARTHDAY.ORG, Kathleen Rogers said, 'This is the second year we've used the theme Invest in Our Planet because we believe if we all engage governments, institutions, businesses and the 1 billion people who participate in Earth Day every year, we can solve the world's greatest problems. Earth Day can be used as a platform to push aside those barriers that were erected by the fossil fuel industry and other industries from the 20th century and redirect all of our attention, energy, and resources to create a future that brings back the healing of our planet and protects all of our species, including, most important, our own, and provides equitable opportunities for everyone on the planet.'

Moreover, Director, India and South Asia, EARTHDAY.ORG, Ajay Mittal said 'We are pleased to partner with Josh App and MASH Project Foundation for the Earth Day campaign, helping us spread our message far & wide and involve a larger audience in the narrative.'

While the impact of climate change is worse than scientists have predicted, today it has become our moral imperative to speak out about the rapidly changing planet, appreciating the beauty and bounty that the Earth provides us, deepening our understanding of the climate crisis and do our bit to save it by actively reducing the human footprint.

'With climate action becoming our utmost priority, it is imperative that we make it more inclusive and use innovative storytelling techniques that bring a positive behavioural change. We are honoured to partner with EARTHDAY.ORG and Josh app to leverage the power of short-form video & strong messaging in vernacular languages, reaching tier 2/3/4 audience through the #EarthWarriors campaign', mentions Harshita Jain, Director of MASH Project Foundation.

Earth Day is an annual celebration that honours the achievements of the environmental movement and raises awareness of the need to protect Earth's natural resources for future generations. Earth Day is celebrated on April 22 in the United States and on either 22 April or the day the spring equinox occurs throughout the rest of the world.

About EARTHDAY.ORG

EARTHDAY.ORG's mission is to diversify, educate and activate the environmental movement worldwide. Growing out of the first Earth Day in 1970, Earth Day International is the world's largest recruiter to the environmental movement, working with more than 150,000 partners in over 192 countries to drive positive action for our planet.

About Josh

Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India's top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics.

About MASH Project Foundation

MASH Project Foundation is an award-winning social enterprise committed to building and empowering a global community of social changemakers. It works with national and international organizations to deliver high-quality social impact through its interventions in community building, capacity development and amplifying impact through campaigns and communication solutions.