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Can Seduction Save A Marriage? Chinese Wives Pay $400 For 'Sex Appeal Camp' To Win Back Straying Husbands
In a bold move to combat infidelity, some Chinese wives are turning to an unconventional solution-seduction training camps. While some view it as a proactive step toward keeping marriages intact, others question the idea of placing the responsibility on women to prevent infidelity. But can seduction truly save a marriage?
According to a report, in July, a group of women gathered in Hangzhou, Zhejiang province, for a two-day programme costing each participant 2,999 yuan (US$420). The event aimed to empower women by teaching them about sex appeal and self-worth.

A poster promoting the event declared: "Sex appeal is a woman taking control of her life." This perspective contrasts sharply with traditional Chinese views that consider sex a private matter mainly for reproduction.
Participants wore form-fitting cheongsams and black stockings. On the first day, they attended lectures on the "essence of love" and learned techniques for achieving orgasm. The second day focused on kissing, sensual dancing, and playfully tearing their stockings. They also engaged in role-playing exercises to help them display their charm in intimate situations.
Majority Attendees To Seduction Camps
Most attendees were women aged 35 to 55, according to online sources. One 54-year-old woman shared that she had developed feelings for her son's classmate and was worried about losing her attractiveness. Another participant was a housewife facing divorce after discovering her husband's infidelity. A single mother recounted how her ex-husband left her and took most of their savings.
They were drawn to the training camp by the slogan: "Reignite passion in your marriage, revive your erotic life." They felt the course helped them find their self-worth and believe that middle-aged women can be powerful and attractive.
About Intimate Relationships And Sex
The camp was organized by a company called Sex Appeal Academy. The female instructors claimed to be "advanced therapists in intimate relationships and sex," but did not reveal their real names. One instructor, known as Elves, has 120,000 followers on Douyin. However, no information about the academy or its instructors was found on the official China Sexology Association website.
Che Xiaoyan, director of the nursing committee at the association, previously told The Paper that all registered sex therapists on the mainland work in hospitals. "They have received multi-disciplinary training organised by the China Sexology Association, covering areas such as sexual medicine and human anatomy, and are formal practitioners of sex therapy," Che said.
Netizens Divided Over Unconventional Programme
The sex appeal training camp has sparked widespread criticism on mainland social media. One Weibo user commented: "This is an unethical business practice that takes advantage of women who are vulnerable and anxious about their lives." Another remarked: "These middle-aged women cannot discern right from wrong. We can improve our attractiveness healthily by reading and continuing our education."
Despite the controversy, participants felt empowered by the experience. They believed it helped them regain confidence and see themselves as attractive individuals capable of reigniting passion in their lives.



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