India Pop…Escape to a Place of your Dreams

Decor

oi-Staff

By Staff

Monday, December 22, 2008, 17:39

India, December 2008: 'There is no place like home', was never truer than today; home is a haven, a place to heal, a harmony of mind and body. Helping you Escape to your place of Dreams, in the environs of your home is Portico NY's fall collection, India Pop.

The exhilarating range is a proud interpretation of traditional Indian pattern for trendy homes. Designs, that remind us of a magnificent India fit satisfyingly into an urban Indian ethos. These designs are rather notes from another time, another age, another place: from frescoed walls and fantastic fabrics; princely palaces and exotic gardens; graceful screens and bejeweled ornaments. All these are made relevant today for the modern maharani, our Princess of Pop.

Things like Heritage elements and folkloric rhythm, things that we have seen from another time and place far away, now seem very near. When transformed into the colors and on the India Pop bed and bath linen, a pulsing vibrancy is created in the range. Bright accents of flaming orange, rubine red and glowing yellow drive out winter chill and gloom. Sparkling turquoise, with rich tones of azure and teal are loyal partners adding jeweled depth to your own special space.

In Indian tradition, stylized elements of nature turn into a seductive song in the hands of our craftsmen; nature when carved into stone, makes it speaks; wood turns lyrical, textile weaves a tale and walls whisper in wonder. India Pop sets these stylized elements freely chattering. An exuberant mix of language creates a new idiom of expression: formal ornamental patterns mixed with crests, polka dots botanicals and stunning geometrics. It is a classical popular remix!

This is the language of youth; of hopes and dreams. A popular fusion of traditional harmonies tempered with a dash of modern rhythm. Dreams are the music of the mind. Escape to a Place of your Dreams with Portico NY India Pop.

Portico Availability:

Portico products are available across leading lifestyle, home textiles & furniture outlets across the country.

Price Range: -

Single bedsheet with two pillow covers, Rs 999
Single bedsheet with 1 pillow cover, Rs 899
Double bedsheet with 2 pillow covers, Rs 1,699
Double bedsheet with 4 pillow covers, Rs 1,999
Single Comforter - Rs.2199
Double comforter - Rs.3299

About Creative Portico (India) Pvt .Ltd.

Creative Group, one of India's largest professionally managed Apparel and Home Textile/Furnishing Export group with a turnover of over Rs.450 Cores. Creative Portico (India) Pvt. Ltd is a formidable player in bed & bath soft furnishing industry in India. It markets Portico New York, Tommy Hilfiger Home, Therapeia range of health soft furnishing product under Portico and licensed kids merchandise. The range includes Bed sheets, Duvets, Duvet Covers, Towels, Towels Gift sets, Shower Curtains, Soya bean Quilts, Anti-Mite & Anti Bacterial Pillow, Eco Pillow, Micro bead Pillow, Bath Mats, Bath room set, Blankets and more. Portico has been received "Award for Brand Excellence" at Indira Marketing awards in Feb 2006, "Best Home-ware Brand 2006-07" by Shoppers Stop Ltd, "Best Licensee 2007" by Mattel Ltd and "Best Retail Presence 2006 and 2007" by Mattel Ltd.