Sizes To Cater Larger Busts

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Big Girls Don't Cry Anymore owner. Karen Edbrooke said the best-selling size in the store's range had increased a cup size from E to H. "In the past 12 months the most popular has been a 16H," said Edbrooke.

"More and more young girls have become fuller. They want to look like everyone else but they're wearing long shirts and want to hide their bust," she added.

The store stocks sizes 6D to 22M, and the price of the larger bras range from 69 to 89 dollars.

Triumph managing director, David Gow said that five years ago the brand's largest selling size was 12B but in 2009 sales indicated that there had been a rise in the demand. Sizes 14C and 14D are in demand.

Honey Birdette at Paddington stocks the Pleasure State VIP range, which ranges up to size 16G.