Growing up to Milk

By Super

In this health conscious society, eating healthy food has become the first and the foremost concern for everyone. Milk is a powerhouse of natural nutrients containing all the essential vitamins, proteins and minerals that are necessary help to sustain a healthy mind and body. Milk is an ideal food because of its high nutritive value. It supplies bodybuilding proteins, bone-forming minerals and health-giving vitamins and furnishes energy -giving lactose and milk fat which is essential for Growing up Children.

The drastic change in the society has lead to an emergence of a new lifestyle among the people and when it comes to children, you can trace a marked difference in their behavioral pattern which has lead to a nutritional gap. The children of tomorrow are more active, always on the run, skip meals and have arguments ready to defend themselves for not having Milk instead want to be seen drinking trendy stuff. They know the options available in the Market as they are informed through Media, Cartoon Network, and Internet. Their lifestyle and preferences have changed and so have relationships and aspirations.

On the other hand, no matter how much the society changes, Mothers will also be Mothers, wanting the best of nutrients for their children constantly seeking and inculcating core values in them. In that case to fill in the need gap, "A ready-to-drink, fortified and on-the-go milk drink" comes into scene.

What parents can try to do is change their children's eating habit- when the on-the go-milk is incorporated in child's drinking habit, it can lead to growth of a healthy being and that's not as difficult as we think because of its positioning as a healthy fortified milk beverage for out-of-home consumption by kids, Tasty, fun and Exciting and is totally mothers' choice. Because of its convenient, easy-to-use portion packs, it takes away the kid's excuse of not drinking Milk.

Kids of tomorrow have high Dreams, Dreams to be big in life and incorporating Growing up Milk in their early age can help them in achieving their goals and while scientists try to come up with future food that would include all chemicals needed to fuel the energy requirement of our body, It is unfortunate that we have forgotten complete foods that have been supplied to us by nature.

So who need additives when you have a natural food that has been the child's first food and supplied him with the growth factor when a child needs it the most. But kids will be kids. Chips, colas and chocolates-three dreaded c's of junk food have kids under their spell and milk loses its vital position in their diet.

Mother's concern will always be how to provide the child with what he needs, her dilemma- how to make them have it without being dictatorial about it, so it is time that we reinvented milk and bring to it the factors that will make it an attractive, exciting drink for children.

Something that they will not cry and complain about-being too hot, being tasteless or smelly. Something that they would actually want to grab and sip as they run to catch their early morning school bus or something that they'll jump for joy when found in their lunch.

Cheap, affordable, delicious flavored milk that packs all the essentials that will not only fortify their system but have them smacking their lips

How many times have you heard of hapless parents complain about their kids' teeth and bone problems? And unless the foundation for a strong skeletal-muscular framework is not laid in childhood and primative years-chances are that when they grow up, your kids are going to be flagged by all kinds of illness and diseases. So its time to take action before it gets too late. Have a strong kid who will take the values of healthy eating and living.

Let your kid see beyond milk as a dull drink from granny's generation, and include it as a fun -energy drink as part of everyday diet. You understand the importance of milk, let your kid love it.

Read more about: child care