Wills Lifestyle Autumn-Winter Collection!

Trends N Style

oi-Staff

By Super Admin

Thursday, May 19, 2011, 17:03

ITC's Wills Lifestyle announces the launch of their Autumn-Winter 2009 Collection.
The nationwide chain of specialty stores offers acomplete fashion wardrobecomprising Wills Signature Designer wear, Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and fashion accessories for both men and women.

Celebrating Luxury

Wills Lifestyle is proud to celebrate the noble game of Polo and high life associated with it. The Autumn Winter collection in luxurious fabrics, vibrant colors and meticulous craftsmanship is presented against a backdrop of this regal game.

WILLS CLASSIC

Wills Classiccollection formenhas been inspired by English legacy and reflects fine woven structures. Taking from the international runway, mix and match styling detail is a predominant theme in the collection. The range has clean corporate stitch and finish, with intricate detailing to add a twist of fashion. The focus is on fabric sheen brought about bythe usage of varioussubtletextured fabrics and superfinestructures.

Wills Lifestyle has introduced theNanotex Neutraliser Shirtsfor thefirst time inIndia. These shirts manage moisture and odour effectively, thus keeping you feeling comfortable and fresh like never before. The concept has been exclusively launched for the Indian men for the Wills Lifestyle Classic line.

This season Wills Lifestyle alsointroducesLUXURIA, an exclusive range of shirts crafted from fine count European fabric. Soak in the luxury of meticulous craftsmanship with full tape detailing, mock fell seam with gussets and shell buttons, truly exceptional.

TheWills Classiccollection forwomenoffers classic black and whites along with a splatter of metallic hues. Color palettes include violet, cobalt blue etc. The collection flaunts oodles of style, luxury and refinement in fabrics, colors and silhouettes. Checks are the big thing this season and will be seen in the Wills Lifestyle assortment as well. Ranging form graph checks to bigger one's the collection is chick, contemporary and international in its look and feel. The silhouettes, inspired by the international runway trends, would have emphasis on out of body structure. Color breaking styling used to add glamour and uniqueness to each pieces of clothing along with paisley prints enthused from the traditional heritage theme. The range will encompass executive dresses, tailored jackets, pant suit, shirts etc

WILLS SPORT

Wills SportSpring–Summer line formenbrings bright colors with focus on checks, mix & match, gradation print and street dandy clothing. The graph paper check in small predominant colors is the spotlight of the collection with neat fitted silhouettes enhanced by trim details, grain play and metallic. The bottoms can be found in dark washes with the introduction of yarn dyes. Checkered trousers are also an addition with pigment coating for steadier fabric. Jackets are offered in denims, twills and woolen, with zipper details, exaggerated plaids and layering for a rugged country look.

Wills Sportwomen'scollection is reliving the 60s and 70s era with free mix of colors and patterns giving it a bohemian folk look. Violet and cobalt being statement colors for the season are blended with red, terracotta, orange, green etc for this autumn winter, the collection will sport from checks to paisleys, layering also used extensively for styling. The silhouettes are out of body, long and comfortable fits with a mix of slim fits. The collection will sport long and short shirts, print dresses, slim denims etc

WILLS CLUBLIFE

Wills Clublifeformenis a glamorous and exciting collection full of energy and spunk. Reversible fabrics have been used this season for shirts to add style and uniqueness to each garment. The color stories range from red, burgundy, olive, purple and grey's with a touch of shine. Superior high count fabrics have been used along with jacquards and cotton silks. Mixand matchoffer a fusion of patterns, structures and knit. The cuts are structured and classy with distinct use of ombre print. Dark denims with contrast stitches, pocket leather trims, Wills Clublifewomencollection is ultra elegant and luxury chic. The collection is bright with reds, cobalt blue, mettalics etc. The perfect way of dressing up for the evenings, pick up any pieces from the Wills Clublife collection, keeping in mind the international trend forecast the range has stylish waist emphasis silhouettes, harems, dresses, flared lower with lace being used extensively in the garments.

WILLS SIGNATURE

Treat yourself to an exquisite collection brought to you fromIndia's biggest fashion celebration - Wills Lifestyle India Fashion Week. This Fall-Winter features ensembles by some ofIndia's leading designers likeJJ Valaya, Rohit Bal, Satya Paul, Rina Dhaka, Ranna Gill, Shantanu-Nikhil, Rajesh Pratap Singh and Rohit Gandhi-Rahul Khanna.

Wills Lifestyle alsooffers accessoriescomplementing the range such as premium belts, wallets, mufflers and tie's in various designs and colors further accentuating the complete autumn winter look.

Wills Signature ensembles arepriced betweenRs. 2999 - 14999 and available exclusively at leading Wills Lifestyle stores
About Wills Lifestyle:

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 50 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years. Wills Lifestyle has received wide recognition within the fashion industry including “Most Admired Exclusive Retail Chain of the Year".