Shakes or Shots? Ranveer Singh Sparks Controversy Between Protein Brand And Vodka Launch

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Ranveer Singh isn't just lighting up movie screens anymore, he's making waves off-screen as well. First came RANGEELA Vodka, a bold, vibrant spirit co-created with ABD Maestro. Then there's SuperYou, his protein wellness brand. But these ambitious moves have also sparked conversation and criticism online. The key question many are asking: how does one reconcile promoting health and wellness while also backing alcohol?

Photo Credit: Instagram@the.estd

Ranveer's Vodka Venture: Enter RANGEELA

Ranveer recently launched RANGEELA, a contemporary Indian vodka under ABD Maestro. The brand is built around smoothness and style - RANGEELA is triple-distilled and platinum chill-filtered, giving it a refined, clean character. Ranveer describes RANGEELA as "colourful, energetic, and vibrant," reflecting his personality and the spirit of those who embrace life boldly. The vodka is versatile: suitable for neat sipping or mixing into cocktails, from citrus and cranberry blends to espresso-based drinks. It's designed to feel lively and expressive, much like Ranveer himself.

His Fitness Play: SuperYou And The Protein Brand

Before RANGEELA, Ranveer co-founded SuperYou with entrepreneur Nikunj Biyani. The brand aims to make protein more accessible and interesting, moving beyond the standard powders and supplements. SuperYou's offerings include protein wafers and vegan protein powder, designed to deliver complete protein in a digestible, gut-friendly format. The goal of SuperYou is clear: make wellness approachable, science-driven, and relevant to modern lifestyles, without forcing major changes in daily habits.

The Backlash: Contradiction Or Concern?

When RANGEELA launched, some social media users were quick to point out a perceived contradiction. Critics questioned how the same celebrity promoting health and protein could simultaneously back an alcoholic beverage.

The backlash reflects deeper concerns: promoting alcohol as a lifestyle choice while being associated with wellness products can feel contradictory. People also debated the broader responsibility of a celebrity with a large youth following. This conversation highlights the fine line celebrities walk between entrepreneurship and public influence.

Ranveer's Response And Perspective

Ranveer's approach emphasizes creativity and involvement. He isn't just a face on either brand, he is a co-founder and creative partner in both RANGEELA and SuperYou. He presents RANGEELA as an expression of personality and energy, and SuperYou as a scientifically backed, approachable way to integrate protein into daily life. From his perspective, these ventures showcase different sides of modern lifestyles: fun and expression on one hand, health and nutrition on the other.

So What's The Big Deal?

The debate around Ranveer's dual ventures reflects larger questions about celebrity influence and brand consistency.

• Credibility and influence: People scrutinize public figures for the messages their businesses send.
• Consumer perception: Fans expect authenticity; conflicting brand messages can spark criticism.
• Entrepreneurial risk: Expanding into multiple sectors is ambitious but carries reputational trade-offs.

Ambition, Risk, And Balancing Image

Ranveer Singh's journey from Bollywood to business demonstrates ambition and versatility. RANGEELA introduces vibrancy to the Indian vodka scene, while SuperYou offers accessible, science-backed wellness solutions. Yet the backlash reminds us that with influence comes scrutiny, and balancing multiple brand identities can be challenging. Ranveer's next act will be about maintaining authenticity while navigating these competing expectations.