Pantaloons Femina Miss India Grand Finales

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Three Eastern beauties declared winners after a tough battle of beauty and brains

Kolkata, February 19, 2010: The City of Joy raised its curtains on yet another glamorous culmination to the most sought after beauty contest of India. The eagerly awaited Grand Finale of the most prestigious and credible beauty pageant Pantaloons Femina Miss India East (PFMIE) 2010 was received amidst with much fanfare. 'Who would win the prestigious title this year" was the question playing on everyone"s mind as a bevy of beauties displayed their best on the ramp. The announcement of the winners came amidst a glittering star-studded ceremony at the Nicco Park Lawns.

Of the 12 stunning beauties who made it to the Finale stage, Ms. Unnati Darava was crowned the Winner of the PFMI East 2010 and Ms. Rohini Mukherje and Ms. Eram Karim were crowned the First and Second Runner-Ups respectively. The winner gets a direct entry in top 10 of Pantaloons Femina Miss India 2010.

The Second runner up was crowned by Tulip Bhattacharya (Second runner-up, PFMI East 2009), first runner up by Karishma Karnik (First runner-up, PFMI East 2009) and the Winner by Pooja Chopra (PFMI East Winner 2009 and PFMI World 2009 'Beauty with a Purpose" title winner).

The esteemed panel of judges who decided the fate of the 12 lovely finalists comprised of popular Bengali actress Arpita Chatterjee, Reshmi Ghosh and Koena Mitra, renowned fashion designer Anamika Khanna and Mr. G.K. Suresh – Head of Brands and Business Development with the Personal Care Products Business of ITC Limited.

The gala evening started with the contestants walking the ramp in spectacular creations by Pantaloons from their contemporary indo western fusion wear brand Akkriti. This 'precious meets glam" collection created a chic and sleek look with its rich, bright and vibrant colors. With a blend of ethnic and modern fashions, this feminine collection represented the spirit and aspiration of the contestants. With the most beautiful women from the East walking the ramp, this stunning Pantaloons collection complemented and completed their look with panache!

The second round saw the girls attired in beautiful gowns by Agnimitra Paul which had unusual cuts and vibrant colors. This collection saw an elegant mix of bright and pastel shades. Added was a touch of embroidery with patchwork of net and beads. Apt for the Femina Miss India Woman – who is a woman of substance, independent next door girl, intelligent with a touch of elegance and sexiness. They are like flowers - here to bring a fresh breeze of new ideas and adding a new spirit and zeal to society.

Anvesha for Palki presented an extraordinary collection for the finale round. The collection, primarily an indo-ethnic one, consisted of saris for parties and other dressy occasions. The designs were an amalgamation of age old crafts and contemporary cuts. The fabric comprised of traditional benarasis, brocades, silks amongst other heritage fabrics, textured with fancy dyeing and embellished with state-of-the-art workmanship using mukaish, dabka, zardosi. The designs were crafted by Mrs. Lata & Mrs. Anvesha Harlalka along with a team of in-house designers most of them graduates from prestigious design institutes.

Each of the rounds was accessorized with exquisite jewelery by Senco Gold Limited.

This grand event witnessed some of the most breathtaking performances by Deepak Adhikari (Dev), Koel Mallik, Subhashree Ganguly and Monami Ghosh which left the audience asking for more!

The contestant choreography for the show was done by none other than Mr. Marc Robinson, Fashion Director and Contestant Director for PFMIE 2010. The magnificent performances were choreographed by Debraj Ghosal and the show was hosted by Mir and June Maliah. The event was put together and managed by 360 Degrees Experience.

Speaking on the occasion, Mr. Marc Robinson, Fashion Director and Contestant Director said, “Over the years Indian Fashion and Beauty has evolved dramatically and most of our ex-Femina Miss India"s are sought after globally. Femina Miss India is a lethal cocktail of beauty and brains. We are extremely delighted with the tremendous enthusiasm we have received for the second edition Femina Miss India East pageant. Amidst the close competition the three girls who were successful in impressing the judges with their beauty and brains were declared the ultimate winners. I would like to congratulate each of the winners for whom the journey has just commenced and wish them the very best in life!"

Mr. Zahid Shaikh Head Marketing, Pantaloons said, “Pantaloons Femina Miss India East is a unique pageant that scouts for beauty and talent in East and Pantaloons with its significant presence across East India is proud to be associated with the pageant once again this year. Being a leading name in fashion, it is but natural that Pantaloons is instrumental in grooming the contestants during the run up to the pageant. We are sure Pantaloons Femina Miss India East will bring forth fresh talent this year too."

Apart from the names of pageant winners, the names of sub-title winners were also announced:

PANTALOONS FEMINA MISS INDIA EAST 2010 – SUB-TITLE WINNERS

No.-Sub-title Name -Winner

1. Pantaloons Femina Miss East Fresh Face 2010 -Rohini Mukherjee
2. Pantaloons Femina Miss East Perfect 10 2010 -Vijaya Dey
3. Streax Femina Miss East Glamorous Hair 2010 - Eram Karim
4. Femina Miss East Talented 2010 -Sushrii Shreya Mishraa / Eram Karim
5. Senco Gold Femina Miss Golden Personality 2010 -Eram Karim
6. Femina Miss East Beautiful Smile 2010 -Unnati Davara
7. Gorgeous Femina Miss East Elegant 2010 0-Unnati Davara
8. Femina Miss East Beautiful Skin 2010 -Eram Karim
9. Femina Miss East Beautiful Eyes 2010 -Rohini Mukherjee
10. Femina Miss East Catwalk 2010 -Sushrii Shreya Mishraa
11. Femina Miss East Photogenic 2010 -Unnati Davara

In the nine days that went by, the Pantaloons Femina Miss India East 2010 finalists were thoroughly trained at ITC Sonar Bangla. The daunting task of preparing these 12 young women to achieve their aspirations was accomplished by a list of experts each renowned in their field, viz. Marc Robinson - Fashion Director & Contestant Director, Alecia Raut - Ramp walk trainer, Sabira Merchant - Diction Expert, Dr. Jamuna Pai - Cosmetic Physician, Dr. Poornima Mhatre - Wellness Expert, Mickey Mehta - Fitness Expert and Johny Francis – Fashion Photographer.

The Femina Miss India team also thanked everyone who was responsible to make the Pantaloons Femina Miss India East 2010 Pageant a grand success: Title Sponsor - Pantaloons, Hair colouring and Styling Partner - Streax, Telecast Partner ETV Bangla, Wellness Expert - Gorgeous Skincare Clinic, Radio Partner - Radio Mirchi, Crown & Jewellery partner – Senco Gold Limited, Outdoor Partner – TOOH (Times Out Of Home), Beverage Partner - White & Mackay, Airline Partner – Kingfisher Airlines and Bridgette Jones – Hair & Make up for Photoshoot and Unveiling events.

About Pantaloons:

With the first store in Gariahat in Calcutta 11 years back to being the largest chain of fashion retail store with 45 stores across 25 cities Pantaloons has come a long way. Pantaloons is India"s leading Fashion Retail store and has 7 stores in South with stores in Bangalore, Hyderabad, Chennai and Mangalore. Not only does Pantaloons has a large presence in Metros like Delhi - stores; Mumbai - stores; Calcutta stores; Bangalore stores, Pantaloons has also established a significant presence in non metros like Lucknow, Indore, Mangalore, Bhubaneshwar and Guwahati. Today Pantaloons is a brand synonymous with Fashion. Whether you are gearing up for a outdoor trip or for a formal family gathering, choose from a wide range of brands like John Miller, Lombard, Annabelle, Honey, BARE, Ajile, RIG, UMM, F Factor, Akkriti, Trisha, Rang Manch, Chalk which are available exclusively at Pantaloons. Pantaloons caters to the fashion need of the entire family with a wide range in apparel and fashion accessories for men, women and kids. With a large reach in terms of sheer presence, Pantaloons is taking fashion to newer heights and to a larger customer base.