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ekta kapoor!
Queen of soaps Ekta Kapoor is now diversifying into the religious market. The devoutly religious Kapoor has decided to foray into the incense industry.
The
company,
Balaji
Teleinvestments,
a
homegrown
association
of
Balaji
Telefilms,
will
have
a
distribution
network
all
over
the
country.
Kapoor
refused
to
disclose
the
price
range
but
said
it
would
be
affordable.
Will
save
time
"I have always wanted to launch a product I believe in and want to create awareness in people about it. I have been using Navgraha Dhoops (of other companies) for a long time. So I thought why not bring it to the people. It's a modern way of doing puja and will spare you the time of doing a havan."
Kapoor explains the speciality of Navgraha Dhoops. "We perform havans for two to three hours for our grahas. Each day has a specific graha and we do pujas to get out of a problem or to appease the grahas or to accentuate good things in our life and bring positive energy in it.
Navgraha
Dhoops
have
all
the
ingredients
that
go
into
a
havan,
including
sandalwood,
sticks,
ghee,
flowers
etc.
So
if
you
are
sitting
for
a
havan
on
Monday,
one
incense
stick
will
have
all
the
ingredients
that
go
into
a
Monday
havan.
Thus,
by
lighting
just
one
stick
you
will
be
spared
of
sitting
for
three
hours
at
a
havan.
It
combines
vaastushastra
and
peace
of
mind."
Quality
control
Kapoor assures that she will personally ensure quality control. "Since I will be making the product on my own it will be absolutely authentic and I will make sure that the quality is perfect. All the ingredients will go into it."
A
major
launch
is
on
the
cards.
"On
March
7,
there
will
be
a
stage
show
celebrating
10
years
of
Balaji,
where
we
will
announce
the
launch."
Daddy's
birthday
The incense will be launched on April 7, which is father Jeetendra's birthday. It is also the day Kyun Ki Saas Bhi Kabhi Bahu Thi enters the time transition.
"On the launch day, we will be distributing boxes of dhoop, which will last six months. Each box will have a CD with six songs, which will be picturised on Tulsi, Parvati and other characters from my serials," she added. Kapoor plans to approach Lata Mangeshkar and Asha Bhonsle to sing the songs
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