#1 Amazon And Penguin Bestselling Author Nitin Seth Unveils “Human Edge In The AI Age”

Monday, August 11, 2025, 20:57

Award-winning, #1 Amazon & Penguin bestselling author Nitin Seth, celebrated for his transformative works "Winning in the Digital Age" and "Mastering the Data Paradox", today unveiled his highly anticipated new book, "The Human Edge in the AI Age" at a spectacular event in Delhi. In a fittingly futuristic twist, a robot took centre stage to present the book to the audience.

Nitin's latest book marks the grand finale of his transformation trilogy of Digital, Data & AI. Drawing on over three decades of leadership experience across global organizations and rooted in timeless Indian wisdom, Seth addresses the critical question: What must we do now to survive and thrive when machines can do almost everything?

The POSSIBLE Framework^TM: Eight Timeless Superpowers

Through his POSSIBLE Framework^TM - eight timeless superpowers: Problem-Solving, Openness to Change, Spirituality, Sportsmanship, Impact, Balance, Leadership, and Entrepreneurship - Seth offers readers an actionable guide to building resilience, relevance, and purpose in the AI Age. He provides a practical roadmap for students, professionals, entrepreneurs, educators, and policymakers to not just survive but excel alongside intelligent machines.

About Nitin Seth

As the Co-Founder & CEO of Incedo Inc. and former COO of Flipkart, Nitin Seth has always led at the intersection of business, technology and transformation. This book cements his place as one of the most trusted voices in the field.

Urgent Call To Action

Speaking at the event, Nitin made a very clear and urgent call to action saying "By 2040, 50% of today's jobs in India could vanish - AI is automating not just factories and offices, but even the tech roles it once created. This is the end of the era of jobs and the dawn of the era of entrepreneurs. With the world's youngest workforce, India stands at a historic crossroads, our demographic dividend could become a demographic disaster if we fail to adapt.

We must embed entrepreneurship, adaptability, and emotional resilience from small-town classrooms to corporate boardrooms. India's edge will come not only from leading in AI adoption, but from our timeless wisdom, from the Yoga Sutras to the Bhagavad Gita to build a more human-centered AI age. If we act boldly now, India@100 can be a global leader, by turning the AI disruption into our greatest opportunity."

Phenomenal Success Of 'Human Edge In The AI Age'

Human Edge in the AI Age has seen phenomenal success since its release earlier this month, ranking #1 on Amazon India across key categories including Artificial Intelligence, Computer Science, Science, Technology & Medicine, and Business & Economics. The book has already been declared a "National Bestseller" on its release making it one of the fastest non-fiction books in recent history to reach this milestone.

The Launch Event

The event brought together industry leaders, media, policy makers, educationalists and book lovers to celebrate the release. The evening also featured an engaging panel discussion, moderated by acclaimed journalist Barkha Dutt, with CP Gurnani, former CEO & MD of Tech Mahindra, and Dr. Pramath Raj Sinha, founder of Ashoka University and Harappa Education. The conversation brought together unique perspectives on the human imperative in an AI-driven future.

Introduction Of NitinSeth.AI

The event also saw the launch of NitinSeth.AI, a conversational GenAI assistant built on insights from Nitin Seth's bestselling books and thought leadership. Powered by Incedo brAInspark, Incedo's proprietary GenAI platform, the AI enables real-time conversations on digital transformation, AI, data strategy, and leadership.