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'Career, Not Marriage Top Priority For Young Indian Women', Says UNICEF Report
A recent perception survey conducted by UNICEF on factors influencing young women's participation in the labor workforce and non-traditional jobs has revealed that the majority of India's youth, around 75%, view finding a job as the crucial next step for women post their educational endeavors.
However, the survey also uncovers that 56% of the respondents feel that the decision-making process in a woman's career path is significantly influenced by parents and partners.

According to a report, this survey was part of a broader national consultation on boosting young women's participation in the labor force, which was unveiled in New Delhi.
This insight throws light on the existing societal norms and expectations that continue to shape the career choices of young women in India. Also, it draws a clear preference among young women for employment immediately after their studies, including in sectors traditionally dominated by men.
UNICEF
Survey
Reveals
Career
Is
Priority
For
Women
The
survey,
which
engaged
over
24,700
participants
aged
between
18
to
29,
was
conducted
through
UNICEF's
YuWaah
platform,
a
public-private
platform.
It
was
spread
across
social
media
channels,
garnering
responses
from
a
diverse
demographic,
including
64%
men
and
36%
women,
with
a
notable
66%
coming
from
non-urban
areas
of
states
like
Uttar
Pradesh,
Haryana,
and
Madhya
Pradesh.
The importance of family support was underscored by nearly 52% of respondents who pointed out that access to information, opportunities, and familial backing are essential factors influencing young women's decisions to acquire job-ready skills and enter the workforce.
Also, less than a fifth of those who participated in the survey believed that women should get married immediately after completing their studies. Around 26% youth (24% men and 325 women) feel women might face societal pressure to get married post-studies. A higher percentage of men (21%) compared to women (12%) believe that young women can get employment opportunities after marriage.
Work
Modes
And
Non-Traditional
Jobs
The
survey
also
delved
into
the
preferences
of
young
women
regarding
their
work
modes.
Close
to
50%
of
participants
opined
that
young
women
are
inclined
towards
flexible
workplaces,
and
55%
said
that
they
prefer
to
work
from
home
citing
the
need
to
balance
work
and
household
responsibilities
at
the
same
as
a
primary
reason
for
this
preference.
When questioned about participation in non-traditional jobs, such as drivers, work in shops, or sales among others, 41% of the respondents believed that both genders, men and women could engage in these roles. However, concerns about safety and societal acceptance were highlighted, with 24% considering these jobs risky and unsafe for women.
Among the safety concerns, 48% pointed out the issue of women having to travel alone over long distances, which is also unsafe. Further, 29% youth said that society does not consider these jobs appropriate and 13% felt that in these job roles, women don't get maternity leave and other policy benefits meant for women.
Workforce
Re-entry
Post-Childbirth
The
ability
of
women
to
re-enter
the
workforce
post-childbirth
was
another
area
explored
in
the
survey.
Approximately
43%
of
participants
believe
that
supportive
and
flexible
workplace
policies
could
facilitate
this
transition,
underlining
the
need
for
a
more
accommodating
work
environment
for
women.
In light of these findings, Dhuwarakha Sriram, Chief of YuWaah at Unicef India, announced the launch of the #SakshamNaariKaSafar campaign. This initiative aims to address the gaps and expand access to opportunities for women.
Arti Ahuja, Secretary of the Ministry of Labour and Employment, highlighted ongoing multi-stakeholder consultations to foster a supportive ecosystem for women's increased participation in both state-owned and private sectors.



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