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Van Heusen India Mens Week 2009
The auditions that were conducted on Monday, August 10, 2009 at Ballroom 1, The Grand, Vasant Kunj invited aspiring applicants who met the selection criteria of 5 feet 11 inches and above to audition for the Van Heusen India Mens Week.
Jury Members included renowned designers - Rohit Bal, Rohit Gandhi and Varun Bahl; Fashion Choreographers - Vidyun Singh and Aparna Bahl; Senior Male Model and Actor - Rahul Dev; Senior Female Model - Sonalika Sahai; and Elle Magazine's Fashion Director - Mohan Neelakantan. The esteemed jury members shortlisted future muses on several attributes, such as their confidence, poise, sense of carriage and perfect attitude to set the ramps ablaze at the Van Heusen India Mens Week.
Elaborating on the auditions, Sunil Sethi, President, FDCI said, "Van Heusen India Mens Week 2009 aims to be a platform that presents not just the best of the modelling industry on the runway, but at the same time, introduces and supports new talent. The jury is primed to identify and shortlist Male models to walk the ramp for the first Van Heusen India Mens Week. This time for a change the attention is on the Male Models."
Fashion Design Council of India (FDCI) and Van Heusen are set to change the dynamics of the Indian fashion landscape, with the first seriously exclusive fashion week JUST for men. FDCI made the formal announcement of its first annual 'Van Heusen India Mens Week' and unveiled the logo of the forthcoming event at a recent press conference in the capital. After a decade of successful India Fashion Weeks, FDCI is ready to explore the growing potential of Men's Fashion in India in partnership with Van Heusen, India's leading lifestyle brand. The 'Van Heusen India Mens Week' positions India as the 4th Fashion Capital of the World to host an independent Mens Week.
In the last 11 years FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad.
About Van Heusen
With a rich heritage of 128 years, the brand, Van Heusen, entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomizes 'fashion for the corporate', and its design driver is the combination of fashion and elegance.
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