Brit Women To Beat Recession Blues Going Blonde

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In the words of celebrity hairstylist Andrew Barton, a simple change of colour has proved to be a perfect antidote to the prevailing gloom due to credit crunch according to the 'Telegraph'. The sale of blonde products have gone up by a whopping 67 percent.

"I don't believe it is purely a coincidence that there's been a huge sales rise in blonde products during these tough financial times," said Barton, resident hair expert on C4's Ten Years Younger and British Hairdresser of the Year. He also added : "Many of my female clients say they feel more confident, more youthful and more attractive when they go blonde and they get more attention".

"With only 10 per cent of UK women having naturally blonde, choosing to be blonde must be more than about how you look."

The result of a survey over 1,200 customers in Asda said that blondes are 'extrovert' and 'more sexy'.

90 per cent of men on the other hand believe blondes have more fun. AGENCIES