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Big B's Daughter as TV anchor
Mumbai, Mar 6 (UNI) Profit, India's pioneer business channel announced the launch of its brand new show ''NextGen'' that will mark the legendary Big B's daughter Shweta Nanda's debut on TV.
'NextGen' will be a weekly half hour programme on Profit in association with Life Insurance Corporation (LIC) and will be aired from today at 2030 hours on Profit.
The 12 part series will be in a free flowing interview format and feature 12 people below the age of 40 years representing varied fields such as art, literature, sports, films, fashion and business.
The show constitutes the philosophy of these young Indians -'what drives them in their respective professions as well as how far they want their ambitions to take them'.
Addressing the media here yesterday, Ms Shweta said,''Today's youth has a go-getter attitude and is confident, outspoken and ambitious. Talking to people my age is a bonus as I understand their pursuations, aspirations. It is an honour to work with an incredible team such as . The whole package appealed to me. The one person I would like to talk to is journalist Barkha Dutt.'' Poonam Badra, Chief Communication Head at LIC said, ''Shweta's mother-in-law is a great LIC agent based in Delhi. She is the late Raj Kapoor's daughter Ritu Nanda. Shweta is in a way connected to LIC. Our youth constitute of 40 per cent of our population. They are oozing with talent. The youth are our most valuable human resource.
This
programme
is
our
tribute
to
young
achievers.
They
are
our
inspiration.''
Shivnath
Thukral,
Managing
Editor
of
Profit
said,''
The
idea
is
to
represent
a
generational
shift
across
all
professions
that
helps
reinforce
India's
position
on
the
global
map.
With
Shweta
Nanda
anchoring
the
show,
we
can
communicate
the
break
from
the
old
mindset
that
is
giving
away
to
unconventional,
vibrant
and
innovative
thought
processes.''



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