Coca Cola launches new brand campaign

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New Delhi, Mar 20 (UNI) Soft drink major Coca Cola today announced the launch of their new brand campaign featuring actress Aishwarya Rai.

The new brand campaign - 'Thande ka Tadka' - includes an all new television commercial that goes on air from March 26.

The campaign has been conceptualised by Prasoon Joshi of McCann Erickson and directed by Abhijit Chaudhuri of Black Magic Productions.

''The new Coca-Cola 'Thande Ka Tadka' series adds yet another dimension and is a natural progression from the earlier campaigns that the company has run. After 'Thanda Matlab Coca-Cola' and 'Piyo sar utha ke' campaigns, 'Thande ka Tadka' now aims at displaying the current youth's refreshing drive of purposeful action and a self-empowered point of view,'' Coca Cola India said in a statement.

Coca-Cola India sells a wide range of beverages, including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Maaza, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets in the country.