UNFPA Teams Up With Josh, Dailyhunt To Promote Youth Health And Rights, Gender Equality

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Josh, India's fastest-growing and most engaged short-video app, and Dailyhunt, India's #1 local language content discovery platform, have partnered with the United Nations Population Fund (UNFPA), the sexual and reproductive agency of the United Nations to mobilise the youth across India as social change drivers.

UNFPA, Josh and Dailyhunt will run curated digital campaigns in more than 10 Indian languages. By leveraging Josh and Dailyhunt's digital reach in India, the year-long partnership is targeting a combined reach of 100 million young people living in Tier 1, 2 and 3 cities.

Multi-format campaigns will be designed with the aim to educate young people on bodily autonomy and enable them to make informed choices about their sexual, reproductive and overall health and well-being. The campaign will also focus on addressing regressive social norms, and promoting positive masculinity, youth empowerment, and gender equality.

By generating impactful conversations going beyond regional, language, geographic and cultural limits, the partnership seeks to engage and mobilise young people across India to drive social change. The collaborative content will include call-to-action campaigns on Josh and a content series on Dailyhunt including sharecards, short-form articles, listicles, and factoids.

UNFPA India Representative and Bhutan Country Director, Andrea Wojnar said, "Encouraging youth participation and community engagement is the key to driving positive social change. Our partnership with Dailyhunt and Josh presents an excellent opportunity to build the capacity of young people to make informed decisions regarding their health and well-being, challenge gender stereotypes and social norms, and raise their voices against gender discrimination and gender-based violence. Josh and Dailyhunt, with their strong digital presence in non-metro cities, will be a powerful ally in mobilising youth leadership in communities in which they live to bring about transformative social development and progress.

"As a socially driven organisation, we are constantly striving to leverage our platforms and their expansive reach to drive positive change in society. We are extremely honoured to partner with the United Nations Population Fund to raise awareness and bring about social transformation. Through our platforms Josh and Dailyhunt, we are committed to creating content that addresses critical issues affecting individuals throughout India. We aim to harness the combined power of short video and hyperlocal content to engage with India's audience in a meaningful manner to empower citizens with credible information." said Umang Bedi, Co-Founder, VerSe Innovation.

About Josh
Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India's top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play Store with 100 million+ downloads. Josh is currently the fastest-growing and most engaged short-video app in India with over 163 million MAUs (Monthly Active Users), 80+ million DAUs (Daily Active Users) and over 30 minutes average time spent.

About Dailyhunt
Dailyhunt is India's #1 local language content platform offering 1M+ new content artefacts every day in 15 languages. The content on Dailyhunt is licensed and sourced from a creator ecosystem of over 50,000+ content partners and a deep pool of over 50,000+ creators. Our mission is to be 'the Indic platform empowering a billion Indians to discover, consume, and socialize with content that informs, enriches, and entertains. Dailyhunt serves over 350 million monthly active users (MAUs) every month. The time spent per daily active user (DAU) is 30 minutes per user per day. It's unique AI/ML and deep learning technologies enable smart curation of content and track user preferences to deliver real-time, personalised content and notifications.

About UNFPA
UNFPA is the United Nations sexual and reproductive health agency. UNFPA's mission is to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. UNFPA calls for the realization of reproductive rights for all and supports access to a wide range of sexual and reproductive health services, including voluntary family planning, quality maternal health care and comprehensive sexuality education.

Disclaimer: The information provided in this article is for general informational and educational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or a qualified healthcare provider with any questions you may have regarding a medical condition.