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GST Council Meet: Would Reducing The Cost Of Theatre Foods Trigger Obesity?
At the GST council's 50th meeting, chaired by FM Nirmala Sitharaman, it was decided to reduce the GST rate for cinema hall food from 18% to 5%.
While the intention behind this move is to make entertainment more affordable, it is important to consider the potential consequences for public health. The debate on whether reducing the cost of theatre foods would promote unhealthy eating habits and contribute to the growing obesity epidemic is real!
Would Reducing The Cost Of Theatre Foods Promote Unhealthy Eating Habits/Obesity?
1. Impact on Consumer Choices
Lowering the cost of theatre foods could lead to an increase in consumption. People are more likely to indulge in unhealthy snacks like popcorn, nachos, and sugary beverages if they are more affordable [1]. This could contribute to an unhealthy eating pattern and ultimately lead to obesity, especially for kids.
2. Psychological factors
The availability of cheap and easily accessible unhealthy foods in theatres can influence consumer behaviour. When faced with the option of purchasing an expensive healthy snack or a cheaper but less nutritious alternative, people might choose the latter, perpetuating unhealthy eating habits [2][3].
3. The role of advertising
Theatre foods are often heavily marketed, creating a link between entertainment and unhealthy snacks. Lowering the cost of these foods might intensify the promotion of unhealthy options, further normalising their consumption and potentially leading to an increase in obesity rates [4].
4. Lack of nutritional information
Theatre foods often lack clear nutritional labelling, making it difficult for movie-goers to make informed choices. Lower prices may encourage people to consume these snacks without considering the potential health consequences, contributing to unhealthy eating habits [5].
Alternatives & Solutions
There are alternative ways to promote healthy eating habits when watching a movie. Theatres could provide a wide variety of nutritious snack options at reasonable prices, incentivising healthier choices without compromising affordability.
On A Final Note...
While reducing the cost of theatre food might make entertainment more accessible, it is crucial to consider the potential impact on unhealthy eating habits and obesity rates.
Striking a balance between affordability and public health is essential, and exploring alternative strategies to promote healthier snack options could be a more sustainable solution.
Disclaimer: The information provided in this article is for general informational and educational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or a qualified healthcare provider with any questions you may have regarding a medical condition.
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