Victoria's Secret Fashion Show Returns: Celebrating A New Era Of Inclusivity In 2024

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The Victoria's Secret Fashion Show, once a pinnacle of glitz and glamour in the fashion world, was abruptly halted in 2019. This annual spectacle, renowned for its elaborate lingerie designs, celebrity performances, and "Angels" strutting down the runway, faced an array of controversies and changing cultural dynamics that ultimately led to its cancellation.

But, the once popular runway show featuring Victoria's Angels flaunting the finest lingerie and accessories has now planned a much-anticipated comeback this fall to showcase its commitment to inclusivity!

Read on to learn more about the fall-to-rise journey of the much-loved lingerie brand - Victoria's Secret.

Internal Strife and Public Outcry

Internally, Victoria's Secret was grappling with its issues. The brand faced significant public relations challenges, including allegations of misogyny and harassment within its corporate structure. Ed Razek, the then Chief Marketing Officer of L Brands (Victoria's Secret's parent company), made controversial remarks in a 2018 interview, dismissing the idea of including transgender and plus-size models in the fashion show. His comments were widely criticized and amplified the perception of the brand as out of touch.

Moreover, the #MeToo movement brought to light the problematic culture within the brand, with models speaking out against the treatment they experienced. These factors collectively contributed to a tarnished reputation, leading to a drop in viewership and sales. The 2018 show, which aired on network television, drew its lowest ratings ever and showcased a steep decline in public interest.

A New Direction In 2024

Fast forward to 2024, and Victoria's Secret is staging a comeback with a fall runway show that will have a renewed focus on inclusivity and diversity. The revamped event will feature models of various sizes, ethnicities, and gender identities, embracing a more inclusive definition of beauty.

Victoria's Secret's parent company has undertaken significant steps to align the brand with contemporary values. The company has launched campaigns featuring a diverse array of models and has made efforts to be more transparent and socially responsible.

Focus On Inclusive Representation

One of the most anticipated aspects of the 2024 show is its commitment to inclusivity. This includes the participation of plus-size models, transgender models, and models from various racial and ethnic backgrounds. The brand has also pledged to create a more empowering and respectful environment for its models, prioritizing their well-being and safety.

Role Of Consumer Advocacy

Consumer advocacy played a crucial role in pushing Victoria's Secret to evolve. Social media campaigns and vocal criticism from both consumers and activists highlighted the need for change. Brands like Savage X Fenty, founded by singer Rihanna, set new industry standards for inclusivity and representation, demonstrating that diversity can be both celebrated and commercially successful.

Victoria's Secret's response includes partnerships with advocacy groups and influencers who champion body positivity and diversity. This collaborative approach aims to ensure that the brand's transformation is authentic and resonates with its audience.

Connecting with the Audience

The return of the runway Show in 2024 is more than just an event; it represents a cultural reset for the brand. The show will not only highlight lingerie but also celebrate the personal stories of the models, emphasizing their journeys and the diverse backgrounds they come from. This narrative-driven approach is designed to foster a deeper connection with the audience.

Embracing a New Era

The revival of the Victoria's Secret Fashion Show in 2024 marks a significant transformation for the brand. The journey from its cancellation in 2019 to its inclusive return in 2024 illustrates the powerful impact of cultural shifts and consumer advocacy. As Victoria's Secret steps into this new era, the fashion industry and audiences alike will be watching closely to see if the brand can truly embody the values it now advocates!

Images: Instagram