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This Ethnic Wear Brand Is An Ode To Sanganer, A Forgotten Hub Of Local Artisans
A new-age fashion brand that brings out the culture of Rajasthan with a global vision, Rangeelo is the brainchild of Preeti Udaiwal. Based out of Jaipur, Preeti comes from a family of traditional block printers and is inspired by her roots in traditional textiles. She has set her mind towards creating internationally recognisable clothing that is still rooted in culture and is a seamless depiction of a contemporary woman.
The history of Sanganer in print is around 500 years old. The Sanganeri prints are known for their delicate and fine designs, floral patterns, petal motifs and a unique blend of traditional styles of printing. I have always been mesmerised by the craft of local artisans and their precision in block printing. The Rajasthani Ghera and flare is also a beautiful silhouette which I find extremely appropriate for the Indian weather conditions, added Preeti.
We
are
working
with
fabrics
like
Chanderi,
Georgette,
Cotton,
Mulmul,
Chiffon,
Organza
and
techniques
like
Mirror
Work,
Tie
&
Dye,
Block
Printing,
Gota
and
Thread
Embroidery,
all
of
which
are
carefully
handcrafted.
We
are
also
reinventing
the
colour
palette
associated
with
Rajasthani
culture
by
including
pastel
colours
in
our
collection.
Rangeelo
believes
that
the
number
of
permutations
and
combinations
that
Indian
craft
and
techniques
have
is
admirable.
Each
collection
of
Rangeelo
is
an
ode
to
the
vision
of
Indian
artisans
who
have
taught
us
the
ability
to
convert
a
plain,
versatile
fabric
into
accentuating
silhouettes.
We
are
also
a
size-inclusive
brand
as
we
cater
from
XS
to
3XL
and
also
take
custom
orders.
Rajasthan
is
rich
in
culture
and
has
a
lot
of
untapped
potential
in
terms
of
fabrics,
craft,
colours,
technique
and
creativity
altogether.
With
Rangeelo,
we
want
to
bring
all
of
Rajasthan
under
one
canopy
and
celebrate
it
in
its
full
glory.
The brand has started operations through its own D2C website www.shoprangeelo.com as well as a marketplace like The Loom.
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