Isha Ambani Teams Up With Mira Kapoor To Launch 'Akind', Know About Newbie Skincare Brand

Friday, July 12, 2024, 8:00

The newest player in the dynamic realm of celebrity skincare businesses has created a lot of excitement. Wife of Bollywood star Shahid Kapoor, Mira Kapoor, has officially launched her skincare line, "Akind," in association with Tira from Reliance Retail held by Isha Ambani.

With an emphasis on high-performance, barrier-focused products that are suitable for a variety of skin types, this new brand aims to reinvent skincare!

Continue reading to discover Akind by Isha Ambani Piramal and Mira Rajput Kapoor.

The Grand Launch

The opening ceremony, which was hosted in Tira's flagship shop on Jio World Drive in Mumbai, was a momentous occasion for Reliance Retail and Mira Kapoor.

Tira, the renowned beauty mecca of India, will make Akind products available to a wider audience by providing them in physical stores and online. With this collaboration, we hope to enable people to realize their skincare goals by providing them with carefully designed goods.

The Akind Collections

BUILD, BALANCE, and DEFENCE are the three main product lines that Akind presents. With particular skin demands in mind, each line is created to provide complete care and revitalization.

BUILD Collection - The Sleep Tight Firming Serum, On Cloud Nine Lightweight Moisturizer, and Clean Slate Hydrating Cleanser are all part of this line. The BUILD series offers hydration and firming benefits while restoring the skin barrier to its healthy state.

BALANCE Series - The balance series includes the Get Even Everyday Multi-Active Serum, Bounce Back Soothing and Purifying Toner, and Fresh Start Oil-Free Balancing Cleanser, which is made to preserve the delicate balance of the skin barrier. This line encourages an internal glow that is bright and healthy.

DEFENCE Line - The DEFENCE collection of skincare products, which includes the Bright Idea Radiance Serum, No Shade Sunscreen Primer SPF 50 PA++++, and Super Smooth Sun Stick SPF 50 PA+++, is designed to shield skin from environmental factors such as pollution, dietary choices, and sun exposure.

What The Duo Believes In

Isha Ambani, executive Director of Reliance Retail Ventures Limited shared that, Akind, is Tira's first skincare brand in its own brands' portfolio. This launch is an important turning point in the brand's development. She further stated that we are dedicated to innovation and quality, and we will keep growing and changing to make sure that every product we offer improves our customers' beauty experiences."

Co-founder of Akind Mira Kapoor talked about her own skincare experience and emphasized the value of paying attention to one's skin. The social media star noted that I recently realized that listening to my skin was the first step in my skincare quest.

The Akind line was meticulously created with trial and error, careful formulation, and in-depth investigation into high-efficacy materials that function as focused remedies for particular issues.

Commitment To Beauty

Reliance Retail Limited (RRL) is expanding its speciality products with Akind, following the successful debut of Tira Tools, a premium range of carefully picked beauty accessories, and Nails Our Way, an exclusive collection of colourful manicure colours and kits.

With the brand's launch offering appealing prices, a larger audience can now afford high-quality skincare products. 9 Akind products are available on the Tira beauty app, with costs ranging from Rs 488 to Rs 803.

A significant breakthrough in the beauty sector, the collaboration between Isha Ambani and Mira Kapoor combines creativity, expertise, and an extensive knowledge of skincare requirements. With products that promise to improve and change many people's experiences with beauty, Akind is set to establish itself as a reliable brand in the skincare industry!

Images: Instagram