Anastasia Beverly Hills India Announces Malaika Arora As Its First-Ever Brand Ambassador To Celebrate 25th Ann

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Anastasia Beverly Hills, the iconic International beauty brand known as the pioneer in brow products and high-quality makeup, is celebrating its 25th anniversary with an equally Iconic and multi-dimensional artist Malaika Arora as the brand ambassador in India. Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression.

Today the brand strongly resonates for its brow supremacy with a strong line of multifaceted brow products ranging from its iconic Brow Wiz, Brow Pomade and Brow Freeze as the bestsellers in its large brow assortment.

The brand also has a 5-step signature brow service which is designed keeping in mind the individual's facial structure to give the perfect definition to your face. This service can be availed in the flagship stores at Phoenix Palladium- Mumbai, Mall of India, Noida and DLF promenade, Delhi of ABH and the newly launched Tira Beauty stores.

This is not all, you can now get your perfect brow shade by clicking on the link to suit your complexion. https://www.anastasiabeverlyhills.com/explore/brow-shade-finder/

Over the 25 years of journey, the brand has added various products to its assortment from a core range of complexion line making it a makeup artist essential to the perfect colour makeup line with products ranging from the fast-selling eyeshadow palettes to the most versatile lipsticks and glosses.

In India, Anastasia Beverly Hills has a wide presence on e-commerce websites such as Nykaa, Boddess, Tira, Tata Cliq Luxe, Palette and Myntra. The brand has also expanded in retail space with stores in metro cities like Delhi NCR & Mumbai and its offline presence in Sephora and SS Beauty.

Anastasia Soare, Founder & CEO Anastasia Beverly Hills said," Celebrating 25 years is a truly exciting milestone for all of us at Anastasia Beverly Hills. It is a moment to thank our millions of customers who have put their faith in us, followed and participated in our growth and a moment to celebrate and honour our hundreds of colleagues and team members globally, who continue to deliver impeccable service to our customers. Anasatsia Beverly Hills welcomes the vibrant and multi-talented Malaika Arora as the first-ever Brand Ambassador in India.

An elated Malaika Arora, Brand Ambassador, Anastasia Beverly Hills India commented I am thrilled to be part of Hollywood cult and iconic makeup brand Anastasia Beverly Hills 25 years' celebration. As someone who has always been passionate about beauty, I have long been a fan of the brand's commitment to quality and innovation and have been using brow products for eons. I believe that makeup has the power to transform not just our appearance, but also our confidence and sense of self. I am excited and humbled to partner with Anastasia Beverly Hill India to be able to inspire individuals to explore their own unique beauty standards and express themselves through makeup."

Sanjali Giri, Vice President, International Brands & Retail at House of Beauty said," ABH has reached an incredible milestone, and this achievement is truly remarkable for everyone involved with the brand. This is even more special for us, as the brand in India, being true to its ethos of inclusivity, announces Malaika Arora as the brand ambassador for the Indian market. I am sure she will inspire beauty enthusiasts across cultures and age groups to represent ABH in the true sense.

About Anastasia Beverly Hills:
Anastasia Beverly Hills is the fastest-growing, global beauty brand founded by the industry's biggest disruptor - Anastasia Soare's. Anastasia's groundbreaking patented Golden Ratio® method follows patterns found in nature, art, music and the human body creates to create the illusion of facial symmetry, balance and proportion, the secret to what makes us see a face as beautiful. You've seen her brows on the world's most famous faces like the Kardashians, JLo, Kylie Jenner, Justin and Hailey Bieber, Victoria Beckham and Michelle Obama.

These timeless pillars of aesthetic proportion are behind every aspect of the brand - from the core Brow collection and signature services to the cult-classic Contour line and new colour makeup launches. As a leading beauty innovator for over two decades, Anastasia Beverly Hills is at the forefront of industry trends while remaining true to its core.

About House of Beauty:
House of Beauty^TM (HOB) is a fast-growing, rapidly expanding Beauty and Wellness Specialist Company, focusing on launching International and Cult Celebrity beauty brands via various platforms across India and enabling the brands to penetrate into the Indian market. The company has provided customers with a premium multi-brand beauty shopping platform Boddess.com.

With Boddess experiential retail stores coming soon, House of Beauty^TM is set to provide customers with a very exciting, experiential beauty and wellness experience powered by Digital beauty, Beauty Experts, Skin Experts and Beauty Education Specialists presenting highly individualized and personalized beauty, skincare, make up the solution to customers.